So what shall I post today?

How long have you been sitting looking at your computer screen, totally lacking any inspiration?

Constantly thinking of new content to post onto your social media platforms can be daunting if you are not great at planning ahead.  You want to keep your followers engaged whether on your Facebook page, Twitter, LinkedIn or in fact any social media.

Don’t worry help is at hand. Here are six ideas to get you kick started.

  1. Images – people love visual content. This is a great way to showcase your products or services. Photographs will increase visibility and help potential customers get more familiar with what you offer. Think – is there a picture you can take today and post?

Not everything has to be specifically related to your company’s product or services.  Do a google search for something inspirational that would be relevant to your audience.  There are some great free photo editing websites that allow you to overlay text on an image – perhaps add a quote or thought for the day.  I really like PicMonkey and Canva

  1. Guest posts – how about a collaboration? You can swap posting with people for a day so that you have the opportunity to get in front of a different audience.  Think about some people you could approach who would complement your business.
  1. Questions – do you ever ask a question or ask for feedback? It is a great way to get audience engagement and increase your reach.  Recently I saw a friend posting about the launch of their new website and asking for feedback. She was inundated with comments, likes and the post was shared several times.  Is there something you could ask?
  1. Links to your blog – if you invest time in writing a blog then you want to get the maximum mileage out of your content. Look back and see which blogs are still relevant and share again.  Have you posted them onto LinkedIn as an article? This has the benefit of then appearing on your profile.
  1. Events – are you hosting an event? Have you set up an event page on Facebook? This automatically generates a post and you can share the link on other platforms.  If you are attending an event give it some visibility by sharing the event information, using the event hash tag etc.
  1. Don’t forget to regularly check out your incoming social media updates. Retweeting on twitter is a quick way of posting.  Can you add a comment or reply?  Sharing a post on Facebook is easy and shows you appreciate what people are posting.  You are more likely to then have your posts shared too!  Take a look at your page feed with posts from pages you have liked. Is there something you could share right now? Remember it is nice to like content too and add a comment!

Hopefully this had given you some fresh ideas for posting on social media.  Obviously it is not an exhausted list.  Check out my previous blog  https://littleacornmarketing.wordpress.com/2015/06/11/help-i-dont-know-what-social-media-content-to-post/ for some more ideas. Do you have any other suggestions for things that have worked really well for you?

To discuss how to generate a social media content calendar please get in touch on 07988 676219 or karen@littleacornmarketing.co.uk

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Help – I don’t know what Social Media content to post!

I have run out of ideas for social media content – this is something I typically hear people saying when they talk about their social media. Does it sound familiar?

There are lots of content you can post – you just need to be more creative and dare I say think ‘outside the box’!

So let me help with triggering some content ideas that hopefully you can start incorporating in your social media today.

Let’s start with – What are you doing today? Are you attending a networking event, going to a exhibition, having a 1-2-1 meeting or perhaps doing some training? Why not share what you are doing and link to other people you are meeting or you have connected with. You can post before you go and also afterwards. If you are going to an interesting venue don’t forget to take and post a picture.

Have you read a good book recently. Did you post about it?  People love recommendations. This is especially true at this time of year when they are looking for interesting holiday reads both fiction and personal/business development. Tell people why you enjoyed the book for example was it inspirational? You could take it one step further and write a longer review as part of a blog.  I recently read a brilliant thriller on holiday in Spain. When I got home I posted in a local Book Club Facebook group which stimulated a discussion, and even interacted with the author on twitter.

People like consistency so why not set up a structure of posting specific content on specific days.  For example on a Monday you could post an inspiring quote to kick start the week.  On Wednesday you could give away a top tip and you could finish the week with something fun like a ‘quirky picture of the week. This can all be planned and schedule weeks in advance.

Don’t forget to share important milestones. Have you just won or completed a major project?  Launching a new product or service?  Perhaps you have a new member of staff or formed a collaboration.  It could be that you are celebrating your 1st, 5th or 10th year in business. Tell the world!  Sharing this sort of information shows a human side of our business.

I hope you have found this useful. For more ideas on content for your social media why not get in touch at karen@littleacornmarketing.co.uk

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Tips For Creating A Professional Twitter Profile

I love using the social media platform, Twitter. I enjoy the challenge of putting my message across succinctly in 140 characters or less – it really makes you think. It offers a great opportunity for engagement and there is so much information your can glean from it.

Whilst many of my clients are familiar with Facebook I find that Twitter is not really understood and therefore overlooked as an option in a social media strategy.  With the constant changes  at Facebook and its dwindling post ‘reach’ it really is time to seriously consider if Twitter should be incorporated in your strategy.

So this week I am focusing on some tips for creating a Professional Twitter Profile:

  • Username: often referred to as a Twitter handle and limited to 15 characters. I recommend that you use your real name or company name but avoid using numbers.  If you name is already taken consider using an underscore e.g. John_Smith
  • Bio: This is important for both new followers, as they will check this out before deciding to follow and for Google search.  You’ve got a total of 160 characters and it is important to ensure you include your keywords.  It is an opportunity to tell everyone what you do, why you do it, and what interests you.
  • Profile picture: this represents you and your business. Not only is it on your homepage but it is also displayed every time you post a tweet. Remember that Twitter is a ‘social’ media platform and you want people to engage with you so use a good photo – it is really worth investing in a professional headshot to be used across all your social media for consistency. The recommended dimensions are 400×400 pixels. Whatever you do make sure you get rid of the default egg image.
  • Header photo: This is similar to the cover picture on Facebook. The recommended dimensions are 1500×500 pixels. Make sure your header coordinates with your branding doesn’t clash with your profile picture or make it difficult to read your bio.
  • Theme: Twitter provides a number of default themes with a variety of colours that can theme in with your branding but you can also upload your own custom background.
  • Website: Don’t forget to add your website address to your profile  If you don’t have a website or you don’t want to use it then you could include a link to your blog, your LinkedIn profile or your Facebook page.

Once your profile is set up and you are happy, then you are ready to get going.

The first thing you need to think about is who to follow.

I will be covering this and more in my next blog post but in the meantime why not follow me @KL_Creativity and for interesting and informative business info follow @10to12BizClub

If you would like help with any aspect of setting up your account please get in touch – karen@littleacornmarketing.co.uk