Are you making all your testimonials work for you?

As a business owner you will know that LinkedIn is a great B2B social media platform and an excellent place to showcase your experience. One key way to do this is by having recommendations. These are totally independent but unfortunately they do have their limits.

You can only be given a recommendation by another LinkedIn member.  For many of us this is absolutely fine but for some businesses this can be very limiting.  It maybe the nature of your work is confidential or perhaps your clients are just simply not on LinkedIn. For example if your clients were predominantly aged 65 plus.

So what can you do if this is the case for your business? This is a question I am commonly asked when training on LinkedIn.

Well LinkedIn now allow you to attach files to you profile.  This means that you can still ask for a recommendation and attach it to your relevant work experience section or even your main profile summary.  Your clients can give a written testimonial, anonymously if necessary which you can scan in to your computer.

Whilst in ‘edit mode’ on your profile, just click on the symbol highlighted below and follow the instructions for uploading a file.

add document to LinkedIn Profile

So why not look back in your files – have you got a fabulous client testimonial that is gathering dust? Scan it today and get it up on your LinkedIn profile!

If you would like more tips on LinkedIn I am running my next workshop – LinkedIn for the Small Business Owner on 28th April 2016.  For more information click here.

Tips For Creating A Professional Twitter Profile

I love using the social media platform, Twitter. I enjoy the challenge of putting my message across succinctly in 140 characters or less – it really makes you think. It offers a great opportunity for engagement and there is so much information your can glean from it.

Whilst many of my clients are familiar with Facebook I find that Twitter is not really understood and therefore overlooked as an option in a social media strategy.  With the constant changes  at Facebook and its dwindling post ‘reach’ it really is time to seriously consider if Twitter should be incorporated in your strategy.

So this week I am focusing on some tips for creating a Professional Twitter Profile:

  • Username: often referred to as a Twitter handle and limited to 15 characters. I recommend that you use your real name or company name but avoid using numbers.  If you name is already taken consider using an underscore e.g. John_Smith
  • Bio: This is important for both new followers, as they will check this out before deciding to follow and for Google search.  You’ve got a total of 160 characters and it is important to ensure you include your keywords.  It is an opportunity to tell everyone what you do, why you do it, and what interests you.
  • Profile picture: this represents you and your business. Not only is it on your homepage but it is also displayed every time you post a tweet. Remember that Twitter is a ‘social’ media platform and you want people to engage with you so use a good photo – it is really worth investing in a professional headshot to be used across all your social media for consistency. The recommended dimensions are 400×400 pixels. Whatever you do make sure you get rid of the default egg image.
  • Header photo: This is similar to the cover picture on Facebook. The recommended dimensions are 1500×500 pixels. Make sure your header coordinates with your branding doesn’t clash with your profile picture or make it difficult to read your bio.
  • Theme: Twitter provides a number of default themes with a variety of colours that can theme in with your branding but you can also upload your own custom background.
  • Website: Don’t forget to add your website address to your profile  If you don’t have a website or you don’t want to use it then you could include a link to your blog, your LinkedIn profile or your Facebook page.

Once your profile is set up and you are happy, then you are ready to get going.

The first thing you need to think about is who to follow.

I will be covering this and more in my next blog post but in the meantime why not follow me @KL_Creativity and for interesting and informative business info follow @10to12BizClub

If you would like help with any aspect of setting up your account please get in touch – karen@littleacornmarketing.co.uk

The confusing world of social media and the small business

Aside

I was recently asked to present to a networking group on the subject of social media.  There is so much talk about social media and so many options that it is easy to get confused and struggle to get started.

However if a few simple steps are taken it can be relatively pain free undertaking.

Firstly spend time thinking about your objectives and what you want achieve.  Is it increasing traffic to your website or to demonstrate expertise and thought leadership?

Then identify the social media platforms that are best suited to help you achieve your objectives.  For example blogging, LinkedIn and twitter may suit thought leadership campaigns, whilst Facebook and twitter might be better suited for getting better access to customers. It is easy to assume that they are all good for your business and a mistake that can cost you significantly in time.

My advice would be do not dive in until you are ready and have a clear strategy.

At the end of the presentation I had one member say that he had a very specific target customer and approached them directly so he really didn’t see why time and effort should be focused on social media.

My response was – It all comes back to having clear objectives and thinking beyond the immediate here and now.  How about those people who are just outside the target? Wouldn’t it be great to be able to grow the business reputation and start building relationships as one day they may be a target customer!