Is your LinkedIn profile working for you?

When I ask for a show of hands for how many people have a LinkedIn profile it normally has a good response.  After all, at some point or another we have all signed up for a profile.  However, the question is – are we really taking this social media platform seriously?

Here are some statistics I have recently found on-line:

  • There are approximately 467 million users worldwide with 258 million in Europe/Africa.
  • 71% of professionals feel LinkedIn is a credible source for professional content.
  • 80% of all B2B leads that come from social media are from LinkedIn
  • Nearly 50% of LinkedIn members have decision making authority for their companies.

So, I think it is clear that LinkedIn is THE social media network for professionals.

Many people have no idea what LinkedIn is supposed to be used for or how they might benefit from being on it.  That is why there are so many abandoned profiles that haven’t been updated since they were created.

Here are my top tips for updating your profile so that you can start taking advantage of the power of LinkedIn.

Put a face to a name

I am sure you have all heard this before but first impressions count so make sure you have a professional profile picture.  Members that do have a picture receive 14 more views than those without.  But it is important to make sure that the photo really represents who you are.  Let me give you an example. I recently met someone who used to have a senior corporate role but now is a driving instructor.  His picture on LinkedIn was ‘suited and booted’ and did not reflect the image he was trying to create as a friendly, approachable instructor.

Create a punchy headline

Your headline is the first thing people will see after your picture.  It defaults to your current position but you can edit it.  You need to think about including keywords and make sure that it speaks directly to your target audience.  Don’t restrict yourself to one company or title – let your audience know who you are at your very core

Contact Information

You want your target audience to be able to contact you right?  So, have you filled out all the information in the contact section?  Make it easy for people to get in touch.  You can also add up to 3 websites so don’t forget to include not just your company website but your blog and your Facebook page as well.

Tell your professional story

Demonstrate your expertise in the summary section.  This is a great way to tell your story of why you are motivated to do the work you are doing.  You have up to 2000 character so you don’t need to restrict yourself but do remember to use keywords and phrases. This will help improve visibility on LinkedIn and Google search results.  Be aware though, that only the 1st two lines are visible on your profile so make sure they work the hardest to encourage someone to read more.

Showcase your work

Nothing shows your quality of work to potential business contacts better than rich tangible examples.  LinkedIn allows you to upload or link to work such as blog posts, presentations, images and websites, and give people a reason to engage with you. So think what visual content you could use.

So why not log into your LinkedIn profile today and do some small updates that could make a big difference.

Look out for my next blog focusing on what you can do to engage with your audience.

You may also be interested in my blog – Are you making all your testimonials work for you? This has a great tip for adding written testimonials to your LinkedIn profile. https://littleacornmarketing.wordpress.com/2016/03/23/are-you-making-all-your-testimonials-work-for-you/

Got any questions?  Please email karen@littleacornmarketing.co.uk

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So what shall I post today?

How long have you been sitting looking at your computer screen, totally lacking any inspiration?

Constantly thinking of new content to post onto your social media platforms can be daunting if you are not great at planning ahead.  You want to keep your followers engaged whether on your Facebook page, Twitter, LinkedIn or in fact any social media.

Don’t worry help is at hand. Here are six ideas to get you kick started.

  1. Images – people love visual content. This is a great way to showcase your products or services. Photographs will increase visibility and help potential customers get more familiar with what you offer. Think – is there a picture you can take today and post?

Not everything has to be specifically related to your company’s product or services.  Do a google search for something inspirational that would be relevant to your audience.  There are some great free photo editing websites that allow you to overlay text on an image – perhaps add a quote or thought for the day.  I really like PicMonkey and Canva

  1. Guest posts – how about a collaboration? You can swap posting with people for a day so that you have the opportunity to get in front of a different audience.  Think about some people you could approach who would complement your business.
  1. Questions – do you ever ask a question or ask for feedback? It is a great way to get audience engagement and increase your reach.  Recently I saw a friend posting about the launch of their new website and asking for feedback. She was inundated with comments, likes and the post was shared several times.  Is there something you could ask?
  1. Links to your blog – if you invest time in writing a blog then you want to get the maximum mileage out of your content. Look back and see which blogs are still relevant and share again.  Have you posted them onto LinkedIn as an article? This has the benefit of then appearing on your profile.
  1. Events – are you hosting an event? Have you set up an event page on Facebook? This automatically generates a post and you can share the link on other platforms.  If you are attending an event give it some visibility by sharing the event information, using the event hash tag etc.
  1. Don’t forget to regularly check out your incoming social media updates. Retweeting on twitter is a quick way of posting.  Can you add a comment or reply?  Sharing a post on Facebook is easy and shows you appreciate what people are posting.  You are more likely to then have your posts shared too!  Take a look at your page feed with posts from pages you have liked. Is there something you could share right now? Remember it is nice to like content too and add a comment!

Hopefully this had given you some fresh ideas for posting on social media.  Obviously it is not an exhausted list.  Check out my previous blog  https://littleacornmarketing.wordpress.com/2015/06/11/help-i-dont-know-what-social-media-content-to-post/ for some more ideas. Do you have any other suggestions for things that have worked really well for you?

To discuss how to generate a social media content calendar please get in touch on 07988 676219 or karen@littleacornmarketing.co.uk

Are you making all your testimonials work for you?

As a business owner you will know that LinkedIn is a great B2B social media platform and an excellent place to showcase your experience. One key way to do this is by having recommendations. These are totally independent but unfortunately they do have their limits.

You can only be given a recommendation by another LinkedIn member.  For many of us this is absolutely fine but for some businesses this can be very limiting.  It maybe the nature of your work is confidential or perhaps your clients are just simply not on LinkedIn. For example if your clients were predominantly aged 65 plus.

So what can you do if this is the case for your business? This is a question I am commonly asked when training on LinkedIn.

Well LinkedIn now allow you to attach files to you profile.  This means that you can still ask for a recommendation and attach it to your relevant work experience section or even your main profile summary.  Your clients can give a written testimonial, anonymously if necessary which you can scan in to your computer.

Whilst in ‘edit mode’ on your profile, just click on the symbol highlighted below and follow the instructions for uploading a file.

add document to LinkedIn Profile

So why not look back in your files – have you got a fabulous client testimonial that is gathering dust? Scan it today and get it up on your LinkedIn profile!

If you would like more tips on LinkedIn I am running my next workshop – LinkedIn for the Small Business Owner on 28th April 2016.  For more information click here.

Help – I don’t know what Social Media content to post!

I have run out of ideas for social media content – this is something I typically hear people saying when they talk about their social media. Does it sound familiar?

There are lots of content you can post – you just need to be more creative and dare I say think ‘outside the box’!

So let me help with triggering some content ideas that hopefully you can start incorporating in your social media today.

Let’s start with – What are you doing today? Are you attending a networking event, going to a exhibition, having a 1-2-1 meeting or perhaps doing some training? Why not share what you are doing and link to other people you are meeting or you have connected with. You can post before you go and also afterwards. If you are going to an interesting venue don’t forget to take and post a picture.

Have you read a good book recently. Did you post about it?  People love recommendations. This is especially true at this time of year when they are looking for interesting holiday reads both fiction and personal/business development. Tell people why you enjoyed the book for example was it inspirational? You could take it one step further and write a longer review as part of a blog.  I recently read a brilliant thriller on holiday in Spain. When I got home I posted in a local Book Club Facebook group which stimulated a discussion, and even interacted with the author on twitter.

People like consistency so why not set up a structure of posting specific content on specific days.  For example on a Monday you could post an inspiring quote to kick start the week.  On Wednesday you could give away a top tip and you could finish the week with something fun like a ‘quirky picture of the week. This can all be planned and schedule weeks in advance.

Don’t forget to share important milestones. Have you just won or completed a major project?  Launching a new product or service?  Perhaps you have a new member of staff or formed a collaboration.  It could be that you are celebrating your 1st, 5th or 10th year in business. Tell the world!  Sharing this sort of information shows a human side of our business.

I hope you have found this useful. For more ideas on content for your social media why not get in touch at karen@littleacornmarketing.co.uk

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