Facebook – what the algorithm update will mean to your page.

I am sure by now you will have heard about the big change coming – Facebook is altering the algorithm that runs the news feed. The new goal is to help you “have more meaningful interactions”. Changes are always being made but this one is quite significant in terms of your Facebook marketing strategy.

It is important to remember that Facebook is a ‘social’ media platform.  It is all about people and personal connections.  A lot of businesses have missed the point and think of it just as a vehicle for sales. The problem is we don’t just want to be sold to do we?  Moving forward engagement will be the crucial factor that will determine whether your page’s content deserves to show up in the news feed.

This is your opportunity to show your human side and create content that resonates with your target audience. Hopefully this will mean that in the future time spent on Facebook will be time well spent!

If your strategy up until have been focusing on just generating awareness, perhaps by posting news stories then you need to start thinking about how you are going to change. Remember page posts that result in back and forth conversation will be prioritised so comments become key rather than just likes and shares.

Ways to maintain the success of your page will be:

  • Ask questions
  • Be engaging
  • Post timely relevant topics that users are sure to have an opinion on
  • Tell stories
  • Test different types of content
  • Create more live video (on average they get 6 x more interactions than a regular video)
  • Join Facebook Groups – they already operate based on audience engagement. Decide whether a Group is relevant to your business and set one up.
  • Advertising – It has been obvious over the last year that organic reach of a page post has been declining rapidly and we have been encouraged to boosts posts and create targeted ads to regain lost reach. After all Facebook is a business and they want us to pay to access their audience.

Engagement Bait

Don’t use ‘Engagement bait’ – this is a big No No.  Simply this is asking your audience to comment on a post.  Facebook will know you are doing this and continue to demote these posts as they are not meaningful interaction.

Remember these three key points:

  1. Your focus should be more on quality posts that spark conversations rather than quantity.
  2. If something isn’t working, then change it – use your Insights.
  3. Facebook is not the only social media platform available to you and a successful social media marketing strategy will include other platforms.

 

I hope you found this article useful.  Remember that it will take time for the impact of this update to be seen and things are constantly changing!

For more updates please join me on Facebook – http://www.facebook.com/LittleAcornMarketing

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So what shall I post today?

How long have you been sitting looking at your computer screen, totally lacking any inspiration?

Constantly thinking of new content to post onto your social media platforms can be daunting if you are not great at planning ahead.  You want to keep your followers engaged whether on your Facebook page, Twitter, LinkedIn or in fact any social media.

Don’t worry help is at hand. Here are six ideas to get you kick started.

  1. Images – people love visual content. This is a great way to showcase your products or services. Photographs will increase visibility and help potential customers get more familiar with what you offer. Think – is there a picture you can take today and post?

Not everything has to be specifically related to your company’s product or services.  Do a google search for something inspirational that would be relevant to your audience.  There are some great free photo editing websites that allow you to overlay text on an image – perhaps add a quote or thought for the day.  I really like PicMonkey and Canva

  1. Guest posts – how about a collaboration? You can swap posting with people for a day so that you have the opportunity to get in front of a different audience.  Think about some people you could approach who would complement your business.
  1. Questions – do you ever ask a question or ask for feedback? It is a great way to get audience engagement and increase your reach.  Recently I saw a friend posting about the launch of their new website and asking for feedback. She was inundated with comments, likes and the post was shared several times.  Is there something you could ask?
  1. Links to your blog – if you invest time in writing a blog then you want to get the maximum mileage out of your content. Look back and see which blogs are still relevant and share again.  Have you posted them onto LinkedIn as an article? This has the benefit of then appearing on your profile.
  1. Events – are you hosting an event? Have you set up an event page on Facebook? This automatically generates a post and you can share the link on other platforms.  If you are attending an event give it some visibility by sharing the event information, using the event hash tag etc.
  1. Don’t forget to regularly check out your incoming social media updates. Retweeting on twitter is a quick way of posting.  Can you add a comment or reply?  Sharing a post on Facebook is easy and shows you appreciate what people are posting.  You are more likely to then have your posts shared too!  Take a look at your page feed with posts from pages you have liked. Is there something you could share right now? Remember it is nice to like content too and add a comment!

Hopefully this had given you some fresh ideas for posting on social media.  Obviously it is not an exhausted list.  Check out my previous blog  https://littleacornmarketing.wordpress.com/2015/06/11/help-i-dont-know-what-social-media-content-to-post/ for some more ideas. Do you have any other suggestions for things that have worked really well for you?

To discuss how to generate a social media content calendar please get in touch on 07988 676219 or karen@littleacornmarketing.co.uk

Help – I don’t know what Social Media content to post!

I have run out of ideas for social media content – this is something I typically hear people saying when they talk about their social media. Does it sound familiar?

There are lots of content you can post – you just need to be more creative and dare I say think ‘outside the box’!

So let me help with triggering some content ideas that hopefully you can start incorporating in your social media today.

Let’s start with – What are you doing today? Are you attending a networking event, going to a exhibition, having a 1-2-1 meeting or perhaps doing some training? Why not share what you are doing and link to other people you are meeting or you have connected with. You can post before you go and also afterwards. If you are going to an interesting venue don’t forget to take and post a picture.

Have you read a good book recently. Did you post about it?  People love recommendations. This is especially true at this time of year when they are looking for interesting holiday reads both fiction and personal/business development. Tell people why you enjoyed the book for example was it inspirational? You could take it one step further and write a longer review as part of a blog.  I recently read a brilliant thriller on holiday in Spain. When I got home I posted in a local Book Club Facebook group which stimulated a discussion, and even interacted with the author on twitter.

People like consistency so why not set up a structure of posting specific content on specific days.  For example on a Monday you could post an inspiring quote to kick start the week.  On Wednesday you could give away a top tip and you could finish the week with something fun like a ‘quirky picture of the week. This can all be planned and schedule weeks in advance.

Don’t forget to share important milestones. Have you just won or completed a major project?  Launching a new product or service?  Perhaps you have a new member of staff or formed a collaboration.  It could be that you are celebrating your 1st, 5th or 10th year in business. Tell the world!  Sharing this sort of information shows a human side of our business.

I hope you have found this useful. For more ideas on content for your social media why not get in touch at karen@littleacornmarketing.co.uk

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