How to get started with running a marketing webinar

…..And why you cannot afford not to be running one!

This week I am please to include a guest blog by Virginie Chasseriau from A Cup of Learning.

Everyone loves webinars! They are time-saving, cost-effective and easy to connect to! All you need is an Internet connection and that’s it.

Nowadays, 2,000 million people a month are connected to Facebook, 328 million a month to Twitter, 700 million a month to Instagram and 467 million users on LinkedIn (source: © Statista 2017). How many are your prospects? 20%? 10 %? Even 1%?

# your prospects Facebook Twitter Instagram LinkedIn
20% 400,000,000 65,600,000 140,000,000 93,400,000
10% 200,000,000 32,800,000 70,000,000 46,700,000
1% 20,000,000 3,280,000 7,000,000 4,670,000

Social media have removed all barriers and it’s never been so easy to connect. Today, the power lies with technology. How well do you know it? How well do you use it? Website, emails, marketing campaign are powerful tools to raise awareness about your product or service. But how do you engage the discussion with your prospects? To stand out from the crowd, to be noticed among such a busy environment, a marketing webinar is the mean to use.

A webinar is a seminar over the web. With a webinar, you engage in a conversation with prospects. You give them valuable information and they can react, ask questions and get an answer. A webinar is a cost-effective and time saving mean to engage a conversation with prospects in order to convert them as customers.

Is a webinar for you?

Yes, if:

  • You sell a product or a service
  • You are passionate about your business and you are an inexhaustible source of information
  • You want to grow your business without compromising time with friends and family

No, if:

  • You are too specialized and only targeting a “niche” community (but is it really a narrow local niche?…)
  • You target an older generation not used to technology

Running a marketing webinar is not costly (only a monthly fee for the webinar platform is required) and therefore your product does not have to be expensive to be worth a webinar. With the potential to target thousands of people, there is a multiplicative factor to generate a big return on investment. And it is also the opportunity to develop subscriptions and loyalty programs. As you engage the conversation with your customers, you want to create that special relationship with them.

What do you need to get started?

A little bit of gut and:

  1. An appealing landing page with an easy registration process. 60% of people interested in a webinar give up on the registration page as it is too complicated or too long.
  2. A structured engaging presentation to deliver a crystal-clear message and, at the same time, engage a conversation with participants. Engaging means that participants are physically doing something to eradicate all distractions around them. Distractions that could stop them from listening to you.
  3. A webinar platform: there are several platforms and you should choose yours based on your budget and expectations. And, regardless of your choice, it is important to get familiar with your platform before delivering a live webinar. Technology is not always our best friend so make sure you know:
    1. How to get your microphone on
    2. How to mute the audience
    3. How to use tools such as chat area, video, polls, sharing screen…

If technology is not your thing, or if you do not have time, it may be a clever idea to work with a webinar producer. A webinar producer removes all the hassle before, during and after the webinar, so that you can only focus on what you do best: talking about your product or service, talking about your passion.

Furthermore, a webinar producer will:

  • set-up the platform to fit your needs,
  • introduce the webinar and polls,
  • manage any technical issues (such as if participants cannot hear you, cannot log-in) or manage questions that could be answered without asking the presenter (e.g. When will the recording be made available?),
  • keep participants active.

A webinar will save you time in marketing… really?

Even if webinar platforms are more and more powerful with a broad range of possibilities, there are still a lot of human participation needed to prepare a webinar. You’ll need time to structure your message and build a presentation, to design a landing page, to learn how to use the webinar platform and to rehearse.

But, once this is done, you can deliver your webinar many times over. Since webinars can be recorded, they can be easily integrated to your marketing strategy. And you can still reach people who have registered but haven’t turned up.

Once your webinar is ready, there will be no more preparation, saving you time to spend for what really matters to you: children, husband, spouse, family, friends, your hobby… Everything is allowed!

 

Author: Virginie Chasseriau from A Cup of Learning.

Virginie is an experimented trainer who has worked for 15 years in a Corporate environment. She has extensive experience in delivering webinars and implementing blended learning strategies. With her company, A Cup of Learning, Virginie supports self-employed and small businesses to develop and run engaging marketing webinars that convert.

Like her Facebook page to be kept posted with webinars and training programs.

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Help – I don’t know what Social Media content to post!

I have run out of ideas for social media content – this is something I typically hear people saying when they talk about their social media. Does it sound familiar?

There are lots of content you can post – you just need to be more creative and dare I say think ‘outside the box’!

So let me help with triggering some content ideas that hopefully you can start incorporating in your social media today.

Let’s start with – What are you doing today? Are you attending a networking event, going to a exhibition, having a 1-2-1 meeting or perhaps doing some training? Why not share what you are doing and link to other people you are meeting or you have connected with. You can post before you go and also afterwards. If you are going to an interesting venue don’t forget to take and post a picture.

Have you read a good book recently. Did you post about it?  People love recommendations. This is especially true at this time of year when they are looking for interesting holiday reads both fiction and personal/business development. Tell people why you enjoyed the book for example was it inspirational? You could take it one step further and write a longer review as part of a blog.  I recently read a brilliant thriller on holiday in Spain. When I got home I posted in a local Book Club Facebook group which stimulated a discussion, and even interacted with the author on twitter.

People like consistency so why not set up a structure of posting specific content on specific days.  For example on a Monday you could post an inspiring quote to kick start the week.  On Wednesday you could give away a top tip and you could finish the week with something fun like a ‘quirky picture of the week. This can all be planned and schedule weeks in advance.

Don’t forget to share important milestones. Have you just won or completed a major project?  Launching a new product or service?  Perhaps you have a new member of staff or formed a collaboration.  It could be that you are celebrating your 1st, 5th or 10th year in business. Tell the world!  Sharing this sort of information shows a human side of our business.

I hope you have found this useful. For more ideas on content for your social media why not get in touch at karen@littleacornmarketing.co.uk

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