Is your LinkedIn profile working for you?

When I ask for a show of hands for how many people have a LinkedIn profile it normally has a good response.  After all, at some point or another we have all signed up for a profile.  However, the question is – are we really taking this social media platform seriously?

Here are some statistics I have recently found on-line:

  • There are approximately 467 million users worldwide with 258 million in Europe/Africa.
  • 71% of professionals feel LinkedIn is a credible source for professional content.
  • 80% of all B2B leads that come from social media are from LinkedIn
  • Nearly 50% of LinkedIn members have decision making authority for their companies.

So, I think it is clear that LinkedIn is THE social media network for professionals.

Many people have no idea what LinkedIn is supposed to be used for or how they might benefit from being on it.  That is why there are so many abandoned profiles that haven’t been updated since they were created.

Here are my top tips for updating your profile so that you can start taking advantage of the power of LinkedIn.

Put a face to a name

I am sure you have all heard this before but first impressions count so make sure you have a professional profile picture.  Members that do have a picture receive 14 more views than those without.  But it is important to make sure that the photo really represents who you are.  Let me give you an example. I recently met someone who used to have a senior corporate role but now is a driving instructor.  His picture on LinkedIn was ‘suited and booted’ and did not reflect the image he was trying to create as a friendly, approachable instructor.

Create a punchy headline

Your headline is the first thing people will see after your picture.  It defaults to your current position but you can edit it.  You need to think about including keywords and make sure that it speaks directly to your target audience.  Don’t restrict yourself to one company or title – let your audience know who you are at your very core

Contact Information

You want your target audience to be able to contact you right?  So, have you filled out all the information in the contact section?  Make it easy for people to get in touch.  You can also add up to 3 websites so don’t forget to include not just your company website but your blog and your Facebook page as well.

Tell your professional story

Demonstrate your expertise in the summary section.  This is a great way to tell your story of why you are motivated to do the work you are doing.  You have up to 2000 character so you don’t need to restrict yourself but do remember to use keywords and phrases. This will help improve visibility on LinkedIn and Google search results.  Be aware though, that only the 1st two lines are visible on your profile so make sure they work the hardest to encourage someone to read more.

Showcase your work

Nothing shows your quality of work to potential business contacts better than rich tangible examples.  LinkedIn allows you to upload or link to work such as blog posts, presentations, images and websites, and give people a reason to engage with you. So think what visual content you could use.

So why not log into your LinkedIn profile today and do some small updates that could make a big difference.

Look out for my next blog focusing on what you can do to engage with your audience.

You may also be interested in my blog – Are you making all your testimonials work for you? This has a great tip for adding written testimonials to your LinkedIn profile.

Got any questions?  Please email