I have run out of ideas for social media content – this is something I typically hear people saying when they talk about their social media. Does it sound familiar?
There are lots of content you can post – you just need to be more creative and dare I say think ‘outside the box’!
So let me help with triggering some content ideas that hopefully you can start incorporating in your social media today.
Let’s start with – What are you doing today? Are you attending a networking event, going to a exhibition, having a 1-2-1 meeting or perhaps doing some training? Why not share what you are doing and link to other people you are meeting or you have connected with. You can post before you go and also afterwards. If you are going to an interesting venue don’t forget to take and post a picture.
Have you read a good book recently. Did you post about it? People love recommendations. This is especially true at this time of year when they are looking for interesting holiday reads both fiction and personal/business development. Tell people why you enjoyed the book for example was it inspirational? You could take it one step further and write a longer review as part of a blog. I recently read a brilliant thriller on holiday in Spain. When I got home I posted in a local Book Club Facebook group which stimulated a discussion, and even interacted with the author on twitter.
People like consistency so why not set up a structure of posting specific content on specific days. For example on a Monday you could post an inspiring quote to kick start the week. On Wednesday you could give away a top tip and you could finish the week with something fun like a ‘quirky picture of the week. This can all be planned and schedule weeks in advance.
Don’t forget to share important milestones. Have you just won or completed a major project? Launching a new product or service? Perhaps you have a new member of staff or formed a collaboration. It could be that you are celebrating your 1st, 5th or 10th year in business. Tell the world! Sharing this sort of information shows a human side of our business.
I hope you have found this useful. For more ideas on content for your social media why not get in touch at firstname.lastname@example.org